London based brand Streck: Personalisation, Pixilation & Park Life

An insight into the London brand Streck, on personalisation, pixilation, and park life. Founded by Caroline Strecker in 2012 after a visit to Berlin, it was there she discovered the process of applying vinyl to clothing, which instantly caught her imagination. When Caroline returned home, she bought a small heat press and vinyl cutting machine and began working on her designs.

Her clever site (www.streck.co.uk) allows you to create your personalised design via the drop down menus as it creates the visual of your t-shirt, hoodie or jumper. You simply type in the letters you would like ‘Strecked’, choose your font, colour combo & sizing. I tried out a few options myself, love a bit of camo & neon. 

Or you can order a bespoke design, notice Smalls the bulldog above, his proud owner sent Caroline a photograph of him, a design was created using her grid system, et voila! 

Images courtesy of L&H Communications.

#LWSY @Lucywillshowyou @Streck_It #Streck