LWSY The Trafalgar St. James Hotel, Spring Gardens, London

Earlier this year I was invited to join an influencer peer panel ahead of the launch of The Trafalgar St. James London Hotel. The only hotel in Trafalgar Square was undergoing a multi-million pound renovation overseen by London based London & Regional, with Creative Director Mario Nicolaou at the helm of the new look design.

The panel included a celebrity agent, DJ agent, wealth manager, menswear blogger Matthew Zorpas, and myself as the interiors/hotel eye. We were brought together to advise on everything from the design, menus, restaurant ideas, in-room features, club ideas, events, guest experiences and the official hotel launch party of the hotel in October 2017.

The hotel were also incredibly keen to brand the hotel as a place for Londoners. A central location not just for tourists, but with it’s magnificent roof top bar, clubhouse style bar downstairs and vast restaurant, why can’t the Trafalgar St. James be a hotel that draws in local crowds just as The Edition or Rosewood Hotel does.

The hotel has now become my go-to London hotel. Since moving to Paris I’m still finding myself back in London for work and have always hotel hopped from various zones during my stays. To arrive via Eurostar and pop up out of the tube at Charing Cross or Piccadilly Station is about as London as you can get. You are smack bang in the heart of London here, and it’s the most exciting feeling.

This was my second check-in here, and I was excited to see the final touches unveiled since my last visit. I was whisked straight up to my room, a Trafalgar Suite, a front facing multi-level suite with views across Trafalgar Square of Nelson’s Column and the National Gallery.

At the time of my stay I was close to nine months pregnant so it was wonderful to see a yoga mat free for me to use in my room, some sweet and healthy snacks, and a complimentary soft drink mini bar.

Also I think it’s the first time in months that I noticed a real selection of English teas and tea pot as well as the standard coffee machine all hotel rooms now carry. I loved the charming added touch of some retro British sweets that went straight in my weekend bag to take home with me as a souvenir.

After a long day I wanted nothing more than a long soak in the giant bathtub and to crash with some room service supper and to dig into the complimentary magazines left for me to read and take home.

It was a toss up between room-service and visiting The Trafalgar Dining Rooms for breakfast, the beautiful design of the new restaurant was an easy way to lure me down bright and early. A fabulously British breakfast buffet was ready waiting for me, complete with a selection of mini cereal boxes that are one of my most favourite memories of hotel stays as a child.

There were baskets of freshly baked muffins and croissants, you can also order hot and cold plates from the menu from a Full English to healthier options, fresh smoothies, and fruit plates.

The dining rooms sit directly facing Trafalgar Square so you begin the feel the London buzz as soon as you sit down and take your first morning coffee.

Plus if you’re not quite running on London time the hotel offers an all day dining service so you don’t have the pressure of arriving for meal times.

After breakfast I went on a little scout of the hotel, the rooftop was just still a couple of weeks away from being ready for guests (CAD images attached below for reference of the space) but it promises to offer an all year round alfresco dining and drinking experience.

The canopy covered 378 sq/m space will also be serving a sharing plate style menu, table service throughout, and hopes to be one of the main attractions to Londoners and hotel guests alike.

Biblio is the hotel private members’ lounge in a setting that is open to all. From 3pm-10pm, you can quietly settle yourself in for a few hours with your friends or for some private laptop time.

To have the option of multiple locations to base yourself in a hotel other than the restaurant or bar is something I really appreciate when on a city work trip.

I couldn’t leave without inviting a friend to join me for lunch. We took a late reservation and settled into the corner booth for a long hearty lunch. It must be fantastic to work so close to here and be able to call in for a midweek lunch.

We feasted on frittatas, grilled ginger chicken and steak. The sticky toffee pudding couldn’t be overlooked for pudding.

Below, the link to the Evening Standard article published back in August.


Read the full article online here.

The Trafalgar St. James London, 2 Spring Gardens, Trafalgar Square,London, SW1A 2TS +44 207 870 2900

Visit the hotel website here.

LWSY October 2017

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